The links that point to your website are one of the most important factors that influence the position of your website in Google’s search results. The better the links to your website, the higher the position of your website in Google’s results.

High rankings without good inbound links?

It is possible to get high rankings with only a few links if you want to be listed for keywords that don’t have much competition. As soon as more than one website competes with you for the same keywords, the website with the best inbound links will outrank the other websites.

If you want to get high rankings for competitive keywords, you have to go out and encourage people to link to your website. It’s not necessary to get as many links as possible. It’s necessary to get better links than your competitors.

Relatively easy: finding the right websites for link building

The Internet has plenty of websites for every category. The following websites can be good link partners:

1. Websites that are listed for the keywords that you are targeting can be good link partners. If a website has high positions for the keywords that you are targeting and if the website is not a competitor, you should contact the owner of that website.
2. Some websites have content that is related to your keyword. If these websites have no examples or references, they could link to your website.
3. There can be many websites that contain a review or a comment about your company without linking to your site. These websites will often link to your website if you ask.
4. If another website links to your website and only uses your domain name to link to your website, ask the owner of the other website to link to your website with your keyword.
5. Blogs that deal with the topic of your websites are often willing to link to your website.
6. If a website links to one of your competitors, it is likely that they will also link to your website if you offer a similar product or service.

Easy to screw up: asking for a link

Finding websites that could link to you is the easy part. The difficult part is to convince the owners of the other websites that they should link to your site.

Contact the right person and use a personal salutation. Be polite and professional in your email message. Use a non-freemail email address and include your full contact information in the email message.

Focus on the benefits of the recipient (for example, that the webmaster will offer his website visitors a good resource if he links to your site and explain why).

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IObit Security 360 is an advanced malware & spyware removal utility that detects, removes the deepest infections, and protects your PC from various of potential spyware, adware, trojans, keyloggers, bots, worms, and hijackers. With the unique “Dual-Core” engine and the heuristic malware detection, IObit Security 360 detects the most complex and deepest spyware and malware in a very fast and efficient way. IObit Security 360 has a real-time malware protection and frequent updating for prevention of zero-day security threats. Designed for Windows® 7, Vista™, XP and 2000 (32bit and 64bit), IObit Security 360 can work with your Antivirus for a superior PC security.

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Facebook recently surpassed 300 million registered users, meaning it’s becoming increasingly vital to your online and offline social graph. Whether you use Facebook primarily for your personal life, business purposes or both, this list of tips will help you gauge how well you’re already using Facebook’s tools and perhaps offer advice on how to make a little better use of them.

1. Tag other people in status updates

This feature was released earlier this week and is not well understood by the majority of Facebook users. For those of us that are savvy to Twitter, it’s a pretty simple transition as it functions the same way. You call someone out or speak directly to them by typing the @ symbol and then their name in your status update or on someone else’s wall. Facebook has programmed the feature to not only tag them, but also link to the said person’s Facebook page. Once you’ve posted your tag, anyone who sees the status update will see your friends name posted as a hyperlink and have the option of navigating to his or her page.

2. Block people on chat

This feature wasn’t available when Facebook chat launched. As a woman, my initial experience was not always good when up late working – lonely dudes would pop-up to say “hello,” looking to find out what I was “up to tonight.” Creepy. Thankfully FB has finally provided the option to prohibit this from happening. To block people from chat, you have to organize them under one group which you can then choose to be inactive in chat. Be careful though, if they’re filed under another group as well (i.e. “work friends” and “block from chat”),they will still show up in chat under the group that you haven’t blocked!

3. Create a “top friends” list, without an app

That’s right, just like MySpace, you can easily separate your top friends from the rest so everyone can see who your favorite people are, without using an external app! It is a new feature that was introduced when Facebook unveiled their new layout. To edit your top friends, view your own profile and click the “edit” button in the friends section. Type the names of your friends who you want to be permanently highlighted on your friends list and they will remain there until you remove or replace them.

4. Login with your username

Another newly introduced feature, Facebook makes it easier to login by giving you the option of entering your username instead of your email. The ease of this option is especially noticeable when logging in from a mobile device where typing can be time consuming and awkward. Don’t have a username yet? Go to facebook.com/username and pick your vanity URL!

5. Edit the tabs on your profile

Just click the “+” button in your tabs section to choose which applications you’d like easier navigation to. This feature makes it simple to promote a cause that’s important to you or encourage people to join you on YoVille. Oh no, did I really just give advice on how to further promote YoVille?

6. Publicize your event without sending annoying messages

Easy to do, just change the time on your event and everyone on the list will get a notification of the time change in the bottom right hand corner of their homepage. This is a very subtle way to remind people about your event!

7. Select multiple people at a time for Facebook event invites

By default, Facebook doesn’t allow you to invite your whole friends list to your event, obviously as a measure to reduce spam. You can get around this, however, if you take the time to organize all of your friends into specific groups – Facebook does allow you to select all in a given group or network for quick inviting!

8. Restrict your wall activity

If you’re spending too much time looking at your own wall or tired of friends posting inappropriate comments that family and co-workers can see, you can disable wall posts from specific people to keep your reputation, and perhaps sanity, in tact.

9. Use your friend groups to easily send messages

Compose a message on Facebook and easily send to all your friends by typing their names in the ”To” line. The big downside is that you can’t blind carbon copy (bcc) anyone, and anyone who responds will send their message to the whole group. Be cautious when sending group messages and be sure everyone on list would benefit from getting updates and responses from other group members. Otherwise it’s best and more respectful to take the time to send individual messages.

10. Changing Your Privacy Settings

For those of us who use Facebook regularly, we probably know how to do this, but I still run into a lot of people who don’t. If you don’t want the boss to know what you’re “really” doing at work, lump him into a group titled “work friends” and tweak that group’s settings from viewing your status updates and anything else you don’t want them to see. Facebook privacy settings are incredibly specific – you can personalize each list to see, or not see, pretty much anything on your profile, giving you total control over your personal brand.

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Earlier this month Tweetdeck announced that they would begin integrating the full Facebook stream into their widely used desktop application. The new version of the application has now gone live and you can view your entire news feed and then implement filters which limit the content to status updates, wall posts, photos, videos, and custom groups of friends. That means your Facebook feed will now sit right next to your Twitter feed … talk about content overload!

Rather than having to log in to Facebook to find out what’s going on with your friends you can quickly filter through TweetDeck to find the most interesting content. While you can quickly become overwhelmed with all the content showing up in your stream, this is the first step in a huge shift away from destination sites. What will be more interesting to watch is how Google Wave changes this shift which is already well underway. As Jason Kolb recently wrote:

XMPP removes these intermediaries from the network. Social networks and proprietary transports no longer have an exclusive license to deliver content, the clients talk directly to one another.

While a complete digital social revolution in which we are all directly interconnected without the help of massive intermediaries (like Facebook) is questionable, there is no doubt that we are moving toward a world in which social discovery is just a fact of life. Rather than searching the web, all information we are looking for comes to us and TweetDeck is one of the services looking to make social discovery easier. To pull in your Facebook stream on to the application, go download the latest version of Tweetdeck and start digesting your stream!

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