Making Money Online – It’s Easy Really
What makes SEO so difficult is that the search engines, apart from all having different criteria in ranking websites, keep moving the goal posts. What worked well a few months ago for good ranking may not necessarily be true today. This means that you cannot just sit back and rest on your laurels. SEO (and SEM) is all about constant tweaking of websites and building a strong inbound link campaign.
This is very tough! Getting links to your site, which is what you need to rank well particularly in Google, is not easy these days. Google are clamping down on people who purchase links, press release links don’t seem to count for much, article links aren’t worth all that much either…and I could go on. The goal posts have been moved and carrying out a thorough SEO/ SEM campaign is hugely time consuming and results can take months to show up.
So when I start a new website today what do I do differently?
Apart from kicking off my SEO/ SEM campaign I also spend a bit of money on pay-per-click advertising. These are the “sponsored link” ads that appear in search engine results and as “Ads by Google” on third-party websites.
Pay-per-click (PPC) enables you to generate instant traffic to your website without waiting for the search engines to index and rank your website. In fact, after setting up your PPC campaign you can start generating traffic to it pretty much instantly. Some cynics would say that the search engines have made SEO harder for us so that we spend some money on their PPC campaigns. Not me, any proper business would do well to focus efforts on both as both have their individual merits.
One of the main benefits of a PPC campaign is that Google, for example, provides you with some truly excellent tools to monitor and fine tune your traffic and expenditure. It’s a fantastic system for generating traffic, for example, to affiliate products. If you’re not sure what this means, as an affiliate you basically promote someone else’s product and you get a commission if you make a sale. It’s actually one of the oldest and still one of the best systems for generating an income online.
In fact, if you’re just starting out, or have been marketing online for some time, I guarantee you that there is no better way of making a great income than by setting up a PPC campaign to sell other people’s products.
Think about it…..millions are made every day by people using this very system.
Want to be the next cyberspace millionaire?
