Is Google AdWords Testing a New Local Adwords Display Type?
In July, Google upgraded AdWords to allow advertisers to add the full address to their search ads through location extensions. It appears that they are now testing a new ad layout similar to the one developed for Local Listing Ads.
http://blumenthals.com/blog/2009/11/20/is-google-adwords-testing-a-new-local-adwords-display-type/

