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Most webmasters know that high rankings on Google and other modern search engines can only be achieved if a website has both optimized web page content and good inbound links.
While it is relatively easy to optimize the content of a website, it is more difficult to get good inbound links. A relatively easy way to get inbound links is to submit websites to Internet directories.
But do these Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google’s search results by submitting your site to Internet directories?
An internet marketer tested three pages that were orphaned within the normal navigation structure of the website. These three pages were created to provide valuable content to search engines.
The three pages were submitted to some high quality paid directories (Yahoo, BestOfTheWeb, Joe Ant) and free directories.
About 45 days after the paid directory links went live, the web pages had increased visibility on search engines. Visits and conversions also increased and the tracking of the marketer indicated that at least 50 percent of the results could be attributed to the directory links.
The final results that were attributed to the directory link building included:
• a lift of traffic to levels that other highly visible site pages receive within 90 days
• an increase in monthly conversions for the business line of 45 percent year-over-year
What does this mean for your website?
Getting links from Internet directories should be a fundamental part of any search engine optimization strategy. You should submit your website to all big Internet directories and to Internet directories that cover your niche.
Links from Internet directories are only one way to get links from other sites. If you want to outperform your competitors, you also need links from websites that are related to yours. Links from blogs will also help. paid directories
First a quick overview as to what the Google Page Rank actually is…
Google Page Rank (or PR as it is often referred to as) is simply an indication of the number of websites that link to a specific website. It also attempts to indicate the quality of those links. PR ranges from 0 to 10 (with 10 being the ‘best’ PR and 0 being the ‘worst’). The vast majority of small business websites will usually find they have a PR of between 0 and 5.
To calculate a particular sites PR, Google uses a fairly complicated algorithm based on the number of web links that it is aware of that link to the site in question. This algorithm will also take into account the PR of the page that is providing the link, thus a link from a web page that has a PR of 7 will be considered more valuable than a link from a page with a PR of 4.
Because of the way in which links from higher PR-ranked sites are considered more authoritative, many people are choosing to buy links from websites with high PR’s just so that they can increase their own PR. I have seen sites selling a simple text link on their home page for over $700 a month purely based on the fact that they have a PR of 7 or above. This may seem like a lot of money but when you consider that the website owners that are buying these links often have websites that are in no way relevant to the content of the site linking to them, it is absolutely ridiculous.
Take this example, let’s say you have a website about health and fitness and you buy a link for $500 a month from a random website because it has a PR of 7. This random website has no relevance to your health and fitness site so what is going to happen? Well, your own PR may increase as a result of the link. You may get a bit of extra traffic but probably not much since people don’t click on links that that they are not interested in. You will definitely be $500 poorer at the end of the month!
Instead, why not spend the $500 on pay-per-click advertising and benefit from some quality, targeted traffic?
Of course, there is a bit more to it than that and the reason that most people want to increase their PR is because Google takes this statistic into account when determining where a website will be displayed in their search results. Many people assume that a high PR automatically equals a high search engine placement for their chosen keywords. Not so….
PR is just 1 of over 100 different factors that Google takes into account when deciding where your website will feature (and these factors and the main algorithm change on a very regular basis). It is perfectly possible for a website with a PR of 5 to get a higher ranking than a PR 7 site if it has better content or is more relevant for the search term in question.
Remember that relevance is all-important with Google and a link from a website that is not relevant to your own site will be considered far less important than a relevant one (which makes buying links from random sites purely because they have a high PR even more crazy).
I have read several rumours lately that Google haven’t updated PR’s for a couple of months and they are considering phasing PR out or modifying it in some way. This is pure speculation but it wouldn’t surprise me in the least. PR is easily manipulated (for example by purchasing links as described above) and Google doesn’t like to have their calculations or search results manipulated. It stands to reason that they will be looking at ways of preventing this.
So, in summary, is Google Page Rank important to your business?
Well, it is a good indicator of how many other sites link to yours and how important Google considers your site to be BUT I personally don’t place too much importance on this statistic and I certainly won’t be paying out for a link from a website just because it has a high PR.
As I said above, Google changes it’s rules on a regular basis and I see little point in chasing a particular PR on the basis that it might get you higher search engine rankings. If Google do decide to do away with PR, all your work will have been for nothing.
Instead, center on building quality, relevant links from sites that are connected in some way to your own site content. This will ensure that any traffic you receive via these links will at least have an interest in your site. Building links on this basis will automatically increase your PR over time (without the need to pay out for overpriced, irrelevant links). If you do things this way and Google does scrap the PR indicator, it shouldn’t affect you in any way and the links you have in place will continue to benefit you.
Remember, in the same way that a low Alexa rating doesn’t guarantee traffic or sales, neither does a high PR. Sure a high PR is a ‘nice to have’ but lots of traffic and high sales is even better 
Lots of traffic on the fast and dangerous freeways is bad. Lots of traffic on the Internet is good. Do you see the difference? Allow me help you with this.
With over sixty million websites on the Internet, you need a firm, testing strategy for direction and drawing customers to your home business web site. Learning how to get it takes time, reading, testing and experience.
You can do it if you are willing to pay the price. Here are someways to help you get started out.
Search Engines
Search engines are the essential yellow pages for home business web sites. Over 80% of online surfers and searchers use search engines to find information on the web.
There are thousands of search engines. So, what are you to do then to work the search engines for traffic? Please let me show you.
To get to the highest degree of traffic to your site, list with the biggest search engine players: Yahoo, Google, and MSN. Smaller search engines also get results from the big three so you’ll be covered in case customers visit less popular engines. Less popular engines will be visited.
Looking Good
Your business internet site can be simple or complex but it must be functional and appealing. Have you ever tried to get information advertised by a web site but could not extract it because the navigation was impossible for you?
Worse yet, have you ever had to forego ordering a product from a web site because it was too complicated to figure out how to order from it? Why waste time putting up a website if it does not work?
It is imperative to make sure your site does what it is supposed to do. That is, to provide customers with concise, clear useful information about your product or service.
Be wary of making things too complicated. You might as well feed your leads hemlock if they are not going to be able to figure out your website.
Surprisingly, most web sites are a nightmare to figure out. The site should be easy to navigate or customers will look elsewhere. Count on it.
Your web site should also look professional, not cheap or sloppy. I know you are thinking this is obvious but most web sites do not make their owners any money for these very reasons.
If you are not design savvy, spend money on a good web designer. The investment will pay off, a lot, by attracting more targeted people to your web page.
On line Ads
The World Wide Web has many places where you can list your home web site for free. To guarantee the most exposure, place your ad on several (20 or more) sites and repeat the process every month for life.
After you are absolutely, positively sure your web site is working and navigable and functional you are then ready to try some cheapy, to start with, paid ads that are focused. These will bring you more serious internet leads.
Article Directories and Writers
Consider writing keyword related articles to your website. If you cannot do this yourself you can farm this task, rather cheaply, out to Article Directories. Most of them have career article writers who can write articles for you on almost any subject you wish.
Once these articles are published on other article directories you will have a permanent ad on the internet virtually forever because the article directories leave them on their web site.
Other article directories will even take the same article and place it on their websites also. So you now have viral marketing that grows and grows.
There are professional article submitting sites on the internet now that can submit your article to thousands of sites and ezines very cheaply for you. This is one of the best and cheapest ways to advertise.
Banner advertisements
Banner advertisements can be as effective as TV spots in increasing customer awareness of your business. A banner ad should be direct, i.e. promote a benefit of rather than just the name of the product or service. Please read the last sentence, it is very important for you to understand.
Try participating in a banner exchange program such as Link Exchange that connects your web site to other company sites that have similar customer bases.
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