Three easy steps to optimize your existing links
Link building is one of the hardest and one of the most important things that you have to do if you want to get high rankings on Google. As it takes so much time to get inbound links, it is very important to make sure that the links to your website contain the right keywords.
The basics about keywords in text links and link bombs
Google tries to find a relation between the words that are used to link to your site and the content of your website. If many websites link to your website with the word “tomatoes” then Google’s algorithm will come to the conclusion that your website should be listed in the search results for the keyword “tomatoes”.
The keywords in the links to a website have been so important for Google that people managed to get websites to the top of Google’s search results for very obscure keywords. For example, some people started a scheme in which they asked their friends to link to the official website of George W. Bush with the keyword “miserable failure”.
The result was that George W. Bush’s website was #1 on Google for that keyword. In the meantime, Google has learned to deal with these so-called Google bombs and it’s not as easy to manipulate the results with the links as it has been.
What you should do if your website has no links
When you try to get links from other websites, you should make sure that they help you to increase your rankings for your keywords. That means that you must make sure that the links to your website contain your keywords.
At the same time, you must make sure that the links to your site don’t look like a Google bomb. You need links to your website that use keywords that are related to your site. If many websites link to you with a special keyword, that will increase your chances to be listed for that keyword. However, the keyword should be varied.
For example, if you want to be listed for “tomatoes”, the other websites should link to your site with link texts such as “tomatoes”, “delicious tomatoes”, “great tomatoes”, “tomatoes and other vegetables”, etc.
In addition, the web page to which the links point should also contain content about tomatoes. If the linked page contains the same keywords as the link texts then it is less likely that the links are part of a Google bomb.
